Hello and Welcome!

My name is Hallie Bradley and I have lived in Seoul, Korea since 2006.

I came as a solo traveler, got married, and started a family, and here we are.

Imagine you have a friend who lives in Korea.
They know the best places to eat, secret parks, and fun festivals.
Instead of just going where everyone else goes, your friend takes you to special spots only locals know.
That’s what I do, I’m that friend.

view from Airplane window, sunset out airplane window

Traveling To Korea?

Find hidden gems, neighborhood guides, and itineraries so you can explore like a friend is showing you around.

Bugak Pavilion, Bugak Skyway, Seoul, Korea: Traditional Korean pavilion

Living In Korea?

From getting your driver’s license to navigating pregnancy here, here’s what you actually need to know.

Before You Go: The Essentials

Before you dive into all the fun stuff, let’s get the practical things sorted. These are the questions I get asked the most, so I’ve got you covered.

The Soul of Seoul

Skip The Planning, Grab My Itineraries

If you’d rather skip the research and just go, I’ve built itinerary packs for Seoul, Busan, and eight regional destinations, no guesswork, no overlap, just the good stuff mapped out for you.

The Soul of Seoul: Seoul Itinerary Pack

The Soul of Seoul Itinerary Pack – 15 Seoul Itineraries

$25.00

The Soul of Seoul - Busan 6 Day Itinerary

Busan Itinerary Pack – 6 Busan Itineraries

$15.00

The Soul of Seoul - Korea Regional Pack - 8 Weekend Itineraries

Korea Regional Pack — 8 Two-Day Itinerary Guides Bundle

$45.00

Explore Korea By Region

Beyond Seoul, Busan, and Jeju, Korea has so much more waiting. Here’s a taste of where else I’ve been.

The Soul of Seoul: Written For Banner
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