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Amore Seongsu: A Must-Visit Beauty Experience in Seoul
Seongsu-dong, the “Brooklyn of Seoul” is one of those neighborhoods I can visit again and again. The streets are vibrant, there is street art, plenty of cafes and restaurants, and it has become an area popular for hosting pop-ups. Amore Pacific was one of the first major Korean brands to move in to the area and open up an experiential shopping complex and now there are more than ever. Amore Pacific, a beauty and cosmetics conglomerate boasting a rich legacy dating back to 1945, opened Amore Seongsu (아모레성수) quite a few years back. They were one of the first reasons I headed to the area and is one I stop…