The Seoul Derby
The Seoul Derby | Background Information
The Seoul Derby was started as a way to introduce off the beaten path places and must see locations and vendors in Seoul to foreigners in a fun way. Started in 2016, the event was going to be a one hit wonder but was received with such excitement that it became a biannual event happening in both the summer and autumn seasons. Twenty teams with four to six members come out to follow clues and complete missions in an effort to win outstanding prizes from local vendors and services. Since 2018, the event has been co-hosted by The Soul of Seoul’s Hallie Bradley and the YouTuber View4Two’s (formerly Soju4Two) Arielle Pukanecz.
The Seoul Derby | Host
Hallie Bradley: The Seoul Derby has been hosted by event founder Hallie Bradley since 2016. Hallie Bradley specializes in finding off the beaten path sites and must see spots around Seoul and Korea. She has devoted her time to promoting places to the foreign community in Seoul in an effort to help others have a fantastic adventure in the Land Of The Morning Calm. She has been featured on CNN, the BBC, and Samantha Brown’s “Places To Love” and has written for Forbes Travel Guide, The Korea Times, and Groove Korea Magazine.
Arielle Pukanecz: Since 2018, YouTuber View4Two (formerly Soju4Two) has co-hosted the event. Arielle Pukanecz’s channel is based around sharing Korean popular culture and hidden gems. She spends most of her time behind the lens capturing the beauty of South Korea an the countries she visits on her many travels.
The Seoul Derby | Fast Facts
First Event: Summer 2016
Current Events: Usually held in early summer and early autumn
How Many Attendees: 60-80 Participants
Missions Per Race: 3-4 missions hosted by sponsors
How Long Is The Event: 3-4 Hours
Notable Sponsors: Snapple, ELand Cruise, Aqua Planet Ilsan, Sprout, Spoon Me, Vineworks, Fatboy Sandwiches, Create Wellness, Mogo, The Baker’s Table, Trickeye, Puriface, Tour08, MiniPrint, Dark Side Tours
Prizes: $2000+ in prizes
Want To See What The Race Is Like? Check Out This Video
The Seoul Derby – Personal Edition
Can’t attend an event in person? Want to have fun with your family? Friends? Get The Seoul Derby – Personal Edition!
Solo travelers, families, groups of friends and more. For short-term tourists, use it the whole weekend/week you’re here and see how many things you can check off. Competitive coworkers/friends?
Set a 1 day time limit, break into teams, and see if you can do it all. School group coming to Seoul? Teacher? Let your students decipher clues, see if they can figure out what and where things are and then see if they can use public transportation to get there. This is great for fun and as a learning activity.
