ShuShu and Sassy: What Happened to Seoul’s Kid-Friendly Beauty Spa
Last Updated on August 15, 2026
ShuShu and Sassy (슈슈앤쎄씨) was a boutique kids’ beauty spa brand in Seoul, offering child-safe manicures, pedicures, and sheet masks in adorably pink, Instagram-ready salons. The physical locations closed around 2021, though their non-toxic nail polish and skincare products can still be found through select international retailers.
When our little lady was younger we visited the Tayo Kids Cafe and the Pororo Kids Cafe but she is quickly got into one of the hottest trends in Korea as soon as she spotted it at hte mall. Kids could get their own manicures, pedicures and glittery hair extensions and my daughter really jumped right onto that bandwagon. Children wanting to mimic their parents is nothing new but entrepreneurs and brands setting up experiential spaces for them to do it in this way was pretty new.
There is a ton to do with kids in Seoul and this is just one more thing to put on that kid-friendly bucket list. It really came as no surprise that my daughter, watching me bring home new products to make my skin glow became interested as well. Because I wanted to ensure her safety and didn’t want her to “play” with something that might be more detrimental to her skin than helpful, I was led down a path to find safe skincare products for children and learned about the lifestyle brand ShuShu Cosmetics.
- What Happened to ShuShu and Sassy
- Who Was Shu Shu Cosmetics?
- The ShuShu and Sassy Spa
- ShuShu & Sassy vs. Other Korea Kids’ Experiences
- Kid Friendly Organic Skincare Products
- FAQ
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What Happened to ShuShu and Sassy
The ShuShu and Sassy kids’ spas are gone. I watched the locations we used to visit disappear around 2021, and once I went looking into it more recently, it looks like it wasn’t just the salons, the company behind them appears to have closed entirely around that same time.
I’m leaving this article up and updating it rather than taking it down though, because a lot of people are still searching for ShuShu and Sassy, whether they’re trying to figure out if it’s still around and a place to take kids in Seoul, or trying to hunt down their kid-friendly products.
Who Was Shu Shu Cosmetics?
There are kids’ cafes all over Korea, but for a while there were also kids’ spas and beauty salons, and the cutest most Instagrammable of them was ShuShu and Sassy. Shu Shu Cosmetics, the brand behind the popular ShuShu and Sassy beauty salons, was a pioneer in operating adorably pink boutique children’s salons and providing their child-safe cosmetics throughout. It was a super smart marketing ploy that my daughter and I couldn’t resist.
The Shu Shu Cosmetics line of products included water-soluble nail polishes, nontoxic lip crayons and organic sheet masks that were cut out in little bunny face shapes. Their products were toxin-free and used herbal and natural pigments to produce a varied spectrum of colors.
There were kid friendly bath bombs, shampoos, and so much more that could be purchased to take home from the salons as well so it became really difficult to leave with empty arms, but at least we knew we were taking home something safe for our little one.
I, for one, was happy that there was a brand that was aware and was looking to meet a demand in the market. I think kids seeking to be like their parents and finding their way onto their mother’s vanity has happened for ages, but was nice to have an option for something the little ones in our lives could sneak into without hurting themselves.
Searching for her also led me to search for more green and clean cosmetics brands for myself so it was really a win-win situation.
This wasn’t just a niche interest of mine, either, Korea’s kids’ spa trend caught international attention, and my own photography was credited when the South China Morning Post covered the rise of children’s beauty spas in Korea back in 2019.
The ShuShu and Sassy Spa
Shu Shu Cosmetics produced some great products but realized that they could sell even more by creating miniature salons for the children we love. The boutique spas were named ShuShu and Sassy and they were all over Korea. We visited one in Eunpyeong-gu on the west side of Seoul and in Lotte Mall near Seoul Sky and Signiel Hotel on the east side of Seoul.
They were cute decorated in pink and gold and featured miniature pink sofas for children to sit on while they got their nails done. There were cute bunny-shaped pillows and neon lights for some pretty epic photo opportunities too. Everything was thought of when it went into creating a kid-friendly adorably cute boutique spa experience that’s for sure.
Here’s roughly how a visit went:
You could make reservations though we never had a problem just showing up and entering.
After entering and choosing a package, children could choose from a pink or blue robe and head wrap with bunny ears so they could sit comfortably while getting their nails or hair done.
A salon specialist would take the child to a sofa where they dipped their feet into warm water with a little bath bomb and enjoyed a short foot/calf massage. They got to enjoy an organic sheet mask at this time as well. The sheet masks came in the shape of a bunny, the mascot for the brand.
After the massage was complete, the sheet mask was removed and sun cream that came in a cushion shaped holder was applied along with some colorful lip crayons. Next, the little one got to choose colors for their manicure and pedicure. Mine usually chose to do an every other color design and the salon specialist carefully and calmly listened and applied the chosen colors adeptly. After the nail polishes had dried, the child got to choose from nail stickers.
Now, the nail polishes were water soluble which means they’d come off in a day or so after washing hands. I had heard some moms complain about this because they’ve paid for the manicure, but personally I think you’re really paying for the experience. Water soluble nail polishes are child-safe, which is important, and if he or she wants to be like mom or dad and get their nails done and have that fun salon experience, this was a GREAT experience.
Moms could actually jump into the fun and have a foot spa and foot/calf massage while waiting too though usually I would head over to get coffee from a nearby cafe and come back and sit at the tables and wait as most of the other moms did. The specialists inside were very friendly and helpful and every child I saw were very comfortable as soon as they were seated.
Fee: W20,000 ~ W35,000
ShuShu & Sassy vs. Other Korea Kids’ Experiences
If you’re trying to figure out what kind of outing to look for now, here’s roughly how ShuShu and Sassy compared to the kids’ cafes we also frequented:
| ShuShu & Sassy | Tayo Kids Cafe | Pororo Kids Cafe | |
|---|---|---|---|
| Type of experience | Beauty/pampering (manicure, mask, spa) | Character-themed play | Character-themed play |
| Status | Closed (~2021) | Still operating | Still operating |
| Best age | Toddlers and kindergartners who want to “be like mom” | Younger kids, transportation-obsessed | Younger kids, Pororo fans |
| Parent involvement | Optional (parents can get pampered too) | Supervising/playing alongside | Supervising/playing alongside |
| Read more | (this article) | Korea Kids Cafes: Tayo The Friendly Bus | Korea Kids Cafes: Pororo The Little Penguin |
Kid Friendly Organic Skincare Products
ShuShu and Sassy products used high quality and eco-friendly ingredients so that our children could be safe while having fun. Here were some of the products that we tried and enjoyed.
Happy ShuShu Day Water-based Nail Polish
This water-based, peelable, oderless nail polish comes in 16 colors for plenty of colorful design opportunities. The products are also great if you’ve got a little one that wants to paint YOUR nails and maybe you want to be able to wash it off rather quickly.
Yes, they are water-based which means they will wash off in the bath or with a good hand washing soon after application but if your little person is anything like mine, the fun part is the painting and changing colors anyway, so letting her put something on her nails that she can remove and redo multiple times in one sitting is great.
Sheet Masks
My daughter LOVES opening my sheet masks but they’re definitely too big for her face and have a variety of serums and ampoules that she might not quite be ready for. Are you looking for a sheet mask that fits children? Specifically a kids sheet mask? ShuShu Cosmetics sheet masks are EWG certified and use natural extracts to produce a moisturizing effect safely and naturally. They’re cute as they’re shaped like little bunny faces and make for great gifts as well.
ShuShu Kids Cushion
I REALLY liked the idea of this. Ava LOVES to get into my cushions and in so doing, they’re basically ruined after. The kids cushions are filled with sun cream so she can dab and pat until her heart desires as far as I’m concerned. Get that SPF on girl! These actually gave me an idea for what to do with my own compacts that were finished, but if you want a cute little pink one with a bunny on it, ShuShu & Sassy has them!
FAQ
Is ShuShu and Sassy still open in Seoul?
No. The physical kids’ spa locations closed around 2021.
What was a ShuShu and Sassy spa visit like?
Kids got a robe and bunny-ear headband, a warm foot soak with a bath bomb, a calf massage, a bunny-shaped sheet mask, sun cream and lip color, then a manicure and pedicure finished with stickers. Historical pricing was ₩20,000–₩35,000.
Is ShuShu Cosmetics safe for kids?
Yes, the line used water-based, peelable nail polish rather than conventional polish chemicals, and EWG-certified sheet masks with natural ingredients.
Where did ShuShu and Sassy have locations?
Former locations included Eunpyeong-gu and a Lotte Mall location near Seoul Sky and Signiel Hotel in Seoul, plus a flagship at Lotte World.
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