Behind The Scenes At My First K-Beauty Event
If you’ve followed me for any amount of time, you’ve probably realized that I haven’t blogged about K-beauty products or events. Despite living in Korea for more than 10 years, I’ve always found the shops and K-beauty related events to be a bit overwhelming. Either I don’t know enough about my own skin, or I don’t know enough about what products even do. Straight up, I do NOT know what toner is for but now I have a few bottles of it and I’m out to figure it out now.
No, I’m not becoming a K-Beauty blogger but I am definitely becoming a K-beauty blogger appreciator.
Let’s back up for a hot minute though, if you follow me on Instagram, then you probably know that I’ve befriended and become rather close with the lovely Star Lengas over at 87 Pages this past year. She IS interested in K-Beauty products and procedures and she has made it much more approachable for me in recent months. Not only has she made it approachable, but she also hosted an amazing event and invited me down to Hearth for an afternoon of wine, delicious food and conversation. Co-hosted by Mina Pierre of Mode Ideale and Dot Moore of Sumo Mosuki, the Seoul Blogger Brunch brought together some amazing brands and some pretty awesome international beauty, lifestyle and fashion influencers in order to foster connection, promotion and honest feedback.
Photos Courtesy of Soo Choi
For me, while learning more about the brands was great and informative to be sure, hanging out with some other awesome bloggers/influencers was my favorite part.
As Star so aptly tags her images on Instagram, it’s all about “community over competition” and this event was oozing that mentality.
Photos Courtesy of Soo Choi
The event was hosted at Hearth a great little bistro in the Yeoksam-dong area. They were serving wine and extremely tasty dishes too. Definitely worth a stop when I’m back that direction.
Brands that attended were able to present their products, explain how to use them and why and bring focus to what they wanted the influencers to promote and how they wanted it to be represented. This was an opportunity for influencers to get their first taste of new products that hadn’t even been launched yet and to put a face to people they’d likely emailed to discuss products with before. After presentations, brand representatives and influencers mingled to ask questions, connect and provide more focus on products.
Brands that attended included:
While I’ve heard of some of the other companies that were present before, I had yet to hear about this one and was very interested to hear about their holistic solutions to skin problems. I literally even DRANK one of their products. I’m always for holistic care and so this company is one that I’m going to keep my eye on for sure. Not only can you try out their products, but you can also go to one of their spas to get a treatment and learn more about them in person.
I had met Mona Hanson awhile ago but was thrilled to see her in her element and learn more about her medical tourism agency that connects clients to clinics. Seoul Cosmetic Surgery is a great and safe way to get a procedure done in Korea through a government licensed and certified medical tourism agency.
This medical concierge company connects customers with hospitals. They are fluent in English and provide translators during consultations. They also had some fun games and I even won a treatment so you’ll be hearing more about them for sure. Now to decide what to get…
This new K-Beauty online platform was just launched this week and is set to provide innovative Korean skincare products direct from Seoul to users around the world. What’s cool to me, is that this has been launched by Lisa Kim, a fellow blogger that is taking her platform to the next level. Shout out to her for pushing herself like that.
Tiam presented one of the hot items that I heard a lot of people talking about around the room. Their Vitamin C Serum and Bubble Packs seemed to be quite a hit with some people already and the rest just couldn’t wait to try them out. I’ll admit, it sure got me interested.
Brands that contributed products but weren’t presenting included:
This brand provided a gift box that was packed with goodies but my favorite so far is the COSRX Clear Fit Blemish Cushion. While I’m not prone to acne, this goes on so smooth and leaves my skin looking flawless and even. I seriously can’t wait to try everything else out now.
This All-In-One skin care brand has some great products that I’ve started using including their Fresh Herb Calendula Tincture Toner and their Pyungkang Yul cleansing foam. I like the seeming simplicity of the products so far.
This online retailer also provided a goodie bag with a variety of products including an Isntree Hyaluronic Acid Toner and a Mandelic Acid Skin Prep Water. Star had to talk me into the acid toner. Anything with “acid” in the name is a turn off for this general consumer, but I’m happy to hear it’s safe for use.
The haul, as it seems to be called and what many people were likely looking forward to, was all that and a bag of chips.
I mean, I said I had no expectations, but the expectations I did have were of receiving sample sizes of products to test. Boy, was I wrong. The bags were overflowing with normal sized products, which makes total sense in retrospect as you’d really expect any good beauty blogger to give a product a go of at least a couple weeks if not a month in order to make a fair assessment, wouldn’t you?
In a few weeks, I’ll be posting a bit more on this event and introducing some of the K-Beauty Influencers that you should definitely check out if you want to know where to go and what to shop for while you’re here. The event was stupendous and I cannot wait to see what else Star gets into. Now, I’ve got a bag full of products to try out and a great group of women to tell me how to use toner… among other things.