7 Surprises In Myeongdong You Need To Find ASAP!

The Myeongdong area in Seoul, Korea is popular for shopping and you can find just about anything there. If you’re out and about shopping for  a new getup, some K-beauty needs or just want to be around the madness that is the area, then check out these cool spots for photo ops,fun, and plenty more.Myeongdong, Seoul, Korea

I recommend going to the area in the morning and enjoying it while it’s quiet and setting up at least once. Go later in the evening and you can stall hop and enjoy all of the street food on offer. Whether or not you’re there when the workers are just arriving or late at night, you’ll still have fun. FYI, the Innis Free store and cafe opens at 9:00am so there are definitely spots to head in to if you get there early… more info below. Remember as always, there is a map at the bottom of the post where you can find directions to all of the locations mentioned in this post. Enjoy!

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Urban Space

Urban Space, Myeongdong, Seoul, Korea

Some time ago, I visited Urban Source / Urban Space in the Seongsu-dong area and had an absolute blast. The giant ball pit in Urban Space provided some great fun for all of us after we enjoyed lunch in Urban Source. Now, there is a SECOND Urban Space in the heart of the city. Urban Space in Myeongdong is on the 5th floor of a building with a giant window and a ball pit pool at one end. The space is airy and bright and of course great for photo-ops. The menu consists of cocktails and snacks and is the perfect colorful spot to take a break in the afternoon or evening after shopping. The space is definitely geared toward adults who want to jump in and have some fun… so what are you waiting for? Have a ball

Innis Free Flagship Store & Cafe

I know very little about K-Beauty and beauty shops, though I am learning, but I DO know a good breakfast when I have one. Walking into Myeongdong awhile back, I spotted a sign with some super fluffy pancakes that reminded me of some I had eaten out in Incheon. I had to jump on that and see what an Innis Free breakfast was all about. It was rather delightful. The pancakes were fluffy and filling and that led me to going back just a couple weeks later for the toast which was equally delicious. The cafe opens at 9:00am and was the perfect place to get a perch near the window and watch as the vendors below set up and people began to fill the street.

Style Nanda Pink Hotel

Style Nanda Pink Hotel, Myeongdong, Seoul, KoreaThe Style Nanda Hotel & Pink Pool Cafe is always a winner for anyone looking for something a little different, a little quirky and a lot cool. The Style Nanda store in Myeongdong has been decorated to pay homage to Wes Anderson’s movie The Grand Budapest Hotel. The different themed areas showcase a 1950s vibe with velvet and gold and a rooftop that you can only dream of. Hang out on the big bean bag chairs and just enjoy the weather. Non into Style Nanda’s cosmetics or apparel? That’s okay, check out the cafe on the 5th floor. The cafe is small, but the vibes all the way up are cool cool cool. I recommend taking the elevator all the way up to the top enjoying the roof and cafe and then taking the stairs down and stopping on all of the floors as you go.


Hadongkwan, Gomtang Soup, Myeongdong, Seoul, KoreaHadongkwan was opened in the 1930s and smack dab in the middle of Myeongdong makes it one of the oldest spots in the area. While many things in Myeongdong are bright, shiny, and new, Hadongkwan is a bit more lived in and loved. The restaurant only serves two dishes, gomtang, a beef bone soup, and suyuk, a boiled beef soup. Gomtang is a traditional Korean soup made by boiling beef and radish for a number of hours. The soup is said to help replenish you if you’re feeling mentally or physically exhausted, which you definitely will if you’re in Myeongdong shopping it up. Definitely keep this spot in mind for some delicious soup before you head out.

Looking for something to do before or after you eat? Check out some of these fun things:

  • Nanta Show Seoul: Nanta is Korea’s longest running theater show and showcases a talented troupe that performs both traditional folk pieces and modern numbers all based around an outrageous kitchen. Expect to laugh, be awed, and just have a ton of fun. Buy your tickets here online to get a discount.
  • Myeongdong Shooting Range:Looking to practice your aim? Many people probably don’t know, but there is a shooting range in Myeongdong. You can receive coaching from professionals on the Korean national shooting team and test your firearm skills. Book your experience here.
  • Perfume Making Experience: Create your own unique scent at G.N. Perfume Studio. There are over 150 perfume bases and 20 natural flavors to choose from and you will definitely come up with the right one for you. Book your experience here as the times may fill up.

Balloon InstallationEuljiro Station Balloon Statue, Seoul, Korea

This fun balloon installation is just outside of Euljiro 1-ga Station, exit 2. There are a ton of installations in and around the Myeongdong area that people walk right by as their noses are buried in their phones. Don’t be one of those people. Take a look around, maybe take some whimsical photos with said statues and have a flying good time.

Sinsaegae Department Store

Sinsaegae Department Store, Myeongdong, Seoul, Korea

Myeongdong can be just the busiest district. Almost from sun up until sun down and beyond, Myeongdong is bound to be busy. There are workers, shoppers, tourists, cafe-goers and… well just everyone. Everyone is in Myeongdong so it’s important to know where you can go to take a little break from the crowds and that is just what the rooftop of Singsaegae Department Store is good for. Go up up up as far as you can go and you’ll find an oasis of greenery and benches and space to take a breather. For some other great spots that have amazing views of the city of Seoul, check out this post.

Sungnyemun Gate

Seoul Fortress Wall, Sungnyemun Gate/ Namdaemun Gate, Seoul, KoreaOkay, it’s true, Sungnyemun Gate isn’t technically IN Myeongdong. But, it’s just down the road from Sinsaegae Department Store and is just beautiful. This is the south main gate, also known as Namdaemun. Originally built in 1395, it was rebuilt in 1448 and then 1479 and then most recently, after an arson attack, was rebuilt again in 2013. The restoration looks just beautiful though. Definitely walk all the way up and check out the artwork inside the gate as well. If you’re ready for a good walk from Myeongdong, also look into walking up to N Seoul Tower on Namsan Mountain. It’s a must see and you’re not too far from it when you’re in Myeongdong.

Know Where To Stay!

The L7 Hotel in Myeongdong is an ideal place to stay if you want to be near the shopping and fun with all of the perks. Myeongdong is a popular pick for both business and leisure travelers. Offering hotel guests superior services and a broad range of amenities, L7 Myeongdong is committed to ensuring that your stay is as comfortable as possible.
Hotel28 Myeongdong is the first SLH (Small Luxury Hotels of the World.Ltd) property in Korea. This property is situated in the center of the popular Myeong-dong shopping area, and it is the perfect place to experience Seoul and its surroundings. At Hotel 28 Myeongdong, the excellent service and superior facilities make for an unforgettable stay.

Know Where To Go!

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7 Surprises in Myeongdong You Need To Find ASAP: #Myeongdong is the most popular #shopping district in #Seoul #Korea and tourists flock to the area daily. Know where to go and visit these 7 surprises in the area.

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6 Responses

  1. October 31, 2018

    […] hosts for the ending party from the spring Seoul Derby. Teams drank and ate and then raced over to Urban Space in Myeongdong to throw some balls in the ball pit and find out who […]

  2. January 21, 2019

    […] north and you end up in the popular shopping district of Myeongdong. Myeongdong might be super popular for shopping, BUT there is more to do there than you might know […]

  3. February 19, 2019

    […] There are some other great cafes and spots to check out in Myeongdong too though. If you need a brunch spot, like we did, there is a spot for that as well as a cafe with a ball pit if you just nee… and toss some balls around. Basically, there’s more than just shopping to be done in this […]

  4. February 19, 2019

    […] We dropped our things off in one of the hotel’s 280 rooms and headed out for lunch and a dessert. If you want some delicious Korean food in a restaurant with 60 years of history, make sure to find Hadongkwan. We shopped a bit and just when we would probably normally have to head home for a little person’s nap time, we scooted back the 3 minute walk to our hotel room to lay the little one down. What a perk of having a room downtown! While she took a rest and my husband watched her, I was able to head out and check out a bit more of what’s hopping in Myeongdong including the Style Nanda Pink Hotel where I got a coffee with a “cloud” and met some friends that were in the area. There is a ton to do in Myeongdong, don’t miss a good spot for brunch if you’re around early or a great cafe with a HUGE BALLPIT to jump in too… […]

  5. February 22, 2019

    […] is a lot more to do in the area too, from brunch with an awesome window view of the bustling streets to a cafe with a huge fun ballpit to…. And if you want to eat in one of the oldest restaurants in town that serves up some of the best […]

  6. March 10, 2019

    […] If you ask most people where to go for a cathartic shopping adventure in Seoul, they would probably direct you to Myeondong. This neighborhood is centered around big name brands like Zara, H&M, UNIQLO, Forever 21, American Apparel and of course Lotte Young Plaza and then Lotte Department Store where all of your hands free duty free shopping can take place (buy it now, pick it up at the airport on your way out). Not only are the big western brands there, but the alleyways are door after door of small Korean boutiques with everything from K-pop icon look alike clothing and trendy attire to make-up and skin care product touting shops too. Cosmetic shops like Tony Moly, Missha, The Face Shop, Nature Republic, The Saem, Etude House, Too Cool For School and more line the road. They often have salespeople standing out front beckoning you in with a free product… which you can keep even if you don’t buy something. I’ve spent a walk through in Myeong-dong just seeing how many freebies I could walk away with WITHOUT purchase. It’s a fun little game. If you want something more unique to your trip to Korea, stop in Codes Combine, A-Land or Basic House while you’re in the area. Also don’t miss the quirky Style Nanda Pink Pool Cafe and definitely eat it up in the delicious Hadongkwan, among some other fantastic spots like a café with an adult friendly ball pit and more. […]

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