Explore Seoul (서울탐험)

Line Friends: The Cutest Stores In Seoul

Always on the lookout for cute things in Seoul and fun shops, of course when the LINE FRIENDS stores started popping up, we had to check them out. These stores looks very kid friendly with huge teddy bears, ducks, bunnies and other furry friends in the windows and decorating the doorway so walking by with a two year old and NOT entering was NOT an option.

If you’re on the lookout for LINE FRIENDS stores in Seoul, you’re in luck, because there are a number of them. BUT, only a few have the big characters to take pictures with AND all of the LINE FRIENDS products you could want.

Line Friends, Seoul, Korea

Get ready to visit one of the cutest stores in Seoul. Here’s where to find the LINE FRIENDS Stores in Seoul:

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LINE FRIENDS Stores In Seoul

Today, you can find LINE FRIENDS, BT21 and the company’s other popular characters all over and in a variety of stores, but if you want to take pictures, head to their flagship stores for the Instagrammable decor and of course plenty of products too.

Line Friends, Seoul, Korea

LINE FRIENDS Hongdae Flagship Store (라인프렌즈 홍대 플래그십스토어)

  • Address: 141 Yanghwa-ro, Mapo-gu, Seoul (서울 마포구 양화로 141)
  • Hours: Every day: 11:00am ~ 10:00pm

LINE FRIENDS PLAY Insadong (라인프렌즈 PLAY 인사동점)

  • Address: Anyoung Insadong, 49 Insadong-gil, Jongno-gu, Seoul (서울 종로구 인사동길 49 안녕 인사동)
  • Hours: Monday – Friday: 10:30am ~ 8:00pm; Saturday – Sunday: 10:30am ~ 8:30pm

LINE FRIENDS Gangnam Flagship Store (라인프렌즈 강남 플래그십스토어)

  • Address: 437 Gangnam-daero, Seocho-gu, Seoul (서울 서초구 강남대로 437)
  • Hours: Every day: 12:00pm ~ 9:00pm

What is LINE FRIENDS?

LINE FRIENDS are characters that were originally a Japanese communications app creation. Yes, while I grew up with Mickey Mouse and the Rugrats on TV, kids of today are growing up with characters on their phones. Line is Japan’s largest social network and has more than 600 million users worldwide.

LINE FRIENDS began with the introduction of sticker characters ‘BROWN & FRIENDS’ for leading mobile messenger app LINE and its active worldwide user base of 200 million.

Since then, the company has emerged as a global creative studio based on its range of exclusive Intellectual Property’s(IP) including ‘BT21’– characters created in collaboration with worldwide pop-sensation BTS, and Supercell’s mobile hit game ‘Brawl Stars’, winning the hearts and minds of the youth worldwide.

LINE FRIENDS continues to partner with leading brands across the industry such as Netflix, Supercell, Tencent and Big Hit Entertainment, to create an exclusive range of media and entertainment content, proving the limitless potential of character IP’s.


What To Stop And See

The HUGE teddy bear that goes by the name of Brown welcomes you in to a number of stores. Depending on the season, he may be dressed up in costumes. Just next to him is a replica of where Brown resides and everyone is welcome to walk on in, act like they own the place with Brown and take photos too.

Of course, check out all of the stationary, toys and other small trinkets on sale for purchase along with some of their popular pillows. Check out all of the adorable goods in the lifestyle section including clothing, little backpacks, more pillows, band aids and other items for sale.

Line Friends, Seoul, Korea

Look out for Sally’s home, she is the duck character and the door to her abode asks that no one enter but just politely peer in through the window. Sally’s home and doorway are the perfect height for a two year old so luckily the door is locked so said two year old can’t break in. Above Sally’s house is Cony’s house, the bunny character of the group.

There are Line Friends all over the place and luckily for me, most of them were nailed down so they couldn’t be carted away by our wee one.


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5 Comments

  • Nicole

    Line friends are so cute but, like Izzy, I also prefer Kakao friend’s characters. It’s so insane how they have made a full industry out of what are essentially emojis! That big bear is so cute- it’s pretty much all of my hungover dreams come true.

  • abcdefghizzy

    I swear I didn’t see line friends while I was there and that was only a year ago!!! I love the kakao talk characters way more! But photozones and that giant teddy bear, man I wish they had these kind of things back in the States when I was a kid!

  • Ana Park

    I think I remember seeing this place on our way to Passion 5. I also didn’t know what Line was because Kakao is more famous in Korea, but my friends in the Philippines use Line and they were the ones who told me about it. I’ve been to their store in Myeongdong and people were just there to have their photos taken with the giant bear character. I agree with you about themed cafes ~ many that I’ve been too are just worth visiting once.

  • Travel with Karla

    This post made me crave for a cupcake! I enjoy going to themed cafes. I try to visit a unique cafe every month. I think this one shall be included in my list. Thanks for this, I just realized that I’ve been here in Korea for more than a year now, and I don’t have any pictures with those LINE characters. haha!

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